{"id":1130,"date":"2025-09-22T11:01:28","date_gmt":"2025-09-22T09:01:28","guid":{"rendered":"https:\/\/ellecubica.it\/en\/?post_type=news&#038;p=1130"},"modified":"2026-04-08T10:31:51","modified_gmt":"2026-04-08T08:31:51","slug":"e-sbagliato-il-benefit","status":"publish","type":"news","link":"https:\/\/ellecubica.it\/en\/coaching-blog\/e-sbagliato-il-benefit\/","title":{"rendered":"\u00c9 sbagliato il benefit"},"content":{"rendered":"\n<section class=\"hero-text aligncenter plr-10 pt-200\" data-block=\"block_bd7291f955745dc95cde50954ee2534f\">\n\n\n\t<div class=\"col-wrap content-wrap\">\n\t\t<div class=\"title\" data-scrollreveal=\"fade-up\">\n\n\t\t\t<div class=\"custom-breadcrumb\" data-scrollreveal=\"fade-right\"><\/div>\n\n\t\t\t\t\t\t\t<h1><\/h1>\n\t\t\t\n\t\t<\/div>\n\n\n\t\t\n\n\t<\/div>\n\n\t\n\n<\/section>\n\n\n\n\n\n\n<div class=\"space aligncenter\" data-block=\"block_769e968265d1eeb7a65d9fd569afd893\" style=\"height:30px;background-color:#ffffff;\"><\/div>\n\n\n\n\n<section class=\"immagine aligncenter plr-10 azzurro\" data-block=\"block_d3c386a737cb049f8e425fe327f7c07f\" data-scrollreveal=\"fade-up\">\n\n\n\t<div class=\"wrapper\">\n\t\t<img decoding=\"async\" src=\"https:\/\/ellecubica.it\/wp-content\/uploads\/sites\/3\/ELLECUBICA_Calendario-inserzioni-15.jpg\" class=\"cover\" alt=\"\">\n\n\t\t<svg width=\"305\" height=\"309\" viewBox=\"0 0 305 309\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M105.611 0H0V309H304.442V200.421H105.611V0Z\" fill=\"#164f78\"\/>\n<\/svg>\n\n\n\t<\/div>\n\n<\/section>\n\n\n\n\n\n\n<div class=\"space aligncenter\" data-block=\"block_eef48dd9f95f52adc0f5cee40452ff54\" style=\"height:50px;background-color:#ffffff;\"><\/div>\n\n\n\n\n<section class=\"paragrafo aligncenter plr-10\" data-block=\"block_85cd6fb6915105d9f2e3ee9cc615e84e\" data-scrollreveal=\"fade-up\">\n\n\t\t\t<div class=\"text\">\n\t\t\t\t\t\t\t<p>A Francoforte, parecchi anni fa, mi ritrovai a negoziare col mio capo di allora un benefit particolare. Era il 2008. Eravamo ad una cena post giornata fieristica, una giornata alquanto produttiva sia per l\u2019azienda che per il mio premio di fine anno. Ma mentre il premio va e viene i benefit, restano. Teoricamente, ma allora ancora non lo sapevo e nemmeno mi importava.<\/p>\n<p>Ero entrata da solo un anno in azienda e, nel giro di pochi, mesi avevo acquisito responsabilit\u00e0 sempre crescenti sino a divenire Global Sales Director. Un ruolo che ripagava il mio impegno e la mia passione. Nulla mi venne regalato.<\/p>\n<p>Sono trascorsi 16 anni.<\/p>\n<p>Oggi, mentre nelle aziende entro come consulente aziendale e business coach, mi vengono poste, con una certa frequenza, due domande.<\/p>\n<ol>\n<li><strong>Come faccio a motivare un venditore con zero attitudine commerciale?<\/strong><\/li>\n<li><strong>Ho sottoscritto un premio di fine anno realisticamente raggiungibile ma ancora non performa e si lamenta di non avere gli strumenti adeguati.<\/strong><\/li>\n<\/ol>\n<h2><\/h2>\n<h2><strong>Ecco vedi, \u00e8 sbagliato il benefit.<\/strong><\/h2>\n<p>Ogni volta che decidiamo di motivare qualcuno con un premio in denaro, che sia mensile o annuale, dovremmo prima chiederci se sia veramente la soluzione giusta per quel soggetto.<\/p>\n<p><strong>Il denaro, infatti, \u00e8 solo al 5\u00b0 posto della nostra ricerca rispetto alle motivazioni sul luogo di lavoro.<\/strong><\/p>\n<p>Sul podio continuiamo a trovare il <strong>benessere mentale, la flessibilit\u00e0 e la possibilit\u00e0 di apprendere nuove skill.<\/strong><\/p>\n<p>Nel 2008 ci\u00f2 che chiedevo e che poi ottenni, era un ufficio personale. All\u2019epoca lavoravo in un open space e negoziare al telefono con clienti di ogni parte del mondo non era affatto facile. La mia non era una richiesta capricciosa ma un riconoscimento legato all\u2019efficacia richiesta al mio ruolo. Un\u2019efficacia che volevo mantenere alta sia per rispetto nei confronti dell\u2019azienda che verso il mio senso di responsabilit\u00e0. Fu complicato farlo comprendere, non vi era cultura in tal senso ma venni ascoltata e questa fu, per me e per la cultura aziendale, una vera conquista.<\/p>\n<p>Cosa voglio dirti con questo breve articolo?<\/p>\n<p>Semplice: <strong>se vuoi motivare i tuoi venditori ,come anche ogni tuo collaboratore, inizia a fare le domande giuste e ad ascoltarne le risposte. Risparmierai denaro e costruirai un clima lavorativo migliore.<\/strong><\/p>\n\n\t\t\t\t\t<\/div>\n\t\n<\/section>\n\n\n\n\n\n\n<section class=\"cta-news aligncenter plr-10 pt-100 pb-100\" data-scrollreveal=\"fade-up\" data-block=\"block_4cc43a11651a5d4a5f9e3ef01f4891c0\">\n\n\t\t\t<div class=\"text\">\n\t\t\t<h4><strong>Iscriviti alla nostra newsletter per ricevere ulteriori spunti e aggiornamenti.<\/strong><\/h4>\n\n\t\t<\/div>\n\t\n\t\t\t<div class=\"cta-wrap\">\n\t\t\t\n\t\t\t\t\n\t\t\t\t<a href=\"https:\/\/academy.ellecubica.it\/coaching-mindset-newsletter?fbclid=PAZXh0bgNhZW0CMTEAAaYMz77lo3y6C8PWZCjT9wj9oT9KXmT1vcxHBP_sn4rqOjIfLwb2X2CuNyQ_aem_wX8CmwLXA0GY-OGA0mM7FA\" title=\"\" class=\"btn btn-dark-blue btn-\">ISCRIVITI<\/a>\n\n\t\t\t\t\t<\/div>\n\t\n<\/section>\n\n\n\n<section class=\"condividi aligncenter plr-10 pb-100\" data-block=\"block_fe9eb46f3a41fcfb0d70bcf842f7366c\" data-scrollreveal=\"fade-up\">\n\n\n\t<div class=\"wrapper\">\n\t\t<h3><\/h3>\n\n\n\t\t<div class=\"social fz-22\">\n\n\t\t\t<a href=\"https:\/\/api.whatsapp.com\/send?text=Guarda questa pagina: https:\/\/ellecubica.it\/en\/coaching-blog\/e-sbagliato-il-benefit\/\" data-action=\"share\/whatsapp\/share\" target=\"_blank\"><\/a>\n\n\t\t\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/ellecubica.it\/en\/coaching-blog\/e-sbagliato-il-benefit\/\" target=\"_blank\"><\/a>\n\n\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/ellecubica.it\/en\/coaching-blog\/e-sbagliato-il-benefit\/\" target=\"_blank\"><\/a>\n\n\n\t\t<\/div>\n\n\t<\/div>\n\n\n<\/section>\n\n\n\n<section class=\"anteprime-news aligncenter pb-100\" data-block=\"block_c863db7ac1a706036c565d162bc21934\" data-scrollreveal=\"fade-up\">\n\n\n\t<div class=\"wrapper\">\n\t\t\n\t\n\t<article class=\"tease tease-news\">\n\n\t\t\t\t\t<a href=\"https:\/\/ellecubica.it\/en\/coaching-blog\/collaborazione-forzata-il-costo-dei-team-disfunzionali\/\">\n\t\t\t\t<span class=\"d-none\">Collaborazione forzata: il costo dei team disfunzionali<\/span>\n\t\t\t\t<div class=\"image-wrap\">\n\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ellecubica.it\/wp-content\/uploads\/sites\/3\/calendario-post-ellecubica-2-1080-x-1350-px-12-1080x0-c-default.jpg\" alt=\"\" class=\"cover\">\n\t\t\t\t\t<svg width=\"149\" height=\"151\" viewBox=\"0 0 149 151\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M51.6878 0H0V151H149V97.9403H51.6878V0Z\" fill=\"white\"\/>\n<\/svg>\n\n\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\n\n\t\t<div class=\"text-wrap\">\n\t\t\t<div class=\"term uppercase\">\n\t\t\t\tArticles\n\t\t\t<\/div>\n\n\t\t\t<h4 class=\"title\">\n\t\t\t\tCollaborazione forzata: il costo dei team disfunzionali\n\t\t\t<\/h4>\n\n\t\t\t<div class=\"text\">\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<a href=\"https:\/\/ellecubica.it\/en\/coaching-blog\/collaborazione-forzata-il-costo-dei-team-disfunzionali\/\">\n\t\t\t\t<div class=\"cta\">\n\t\t\t\t\t<span><\/span>\n\t\t\t\t\t<svg width=\"13\" height=\"10\" viewBox=\"0 0 13 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.00704 0.198869L12.1725 4.51989C12.4282 4.78505 12.4282 5.21495 12.1725 5.48011L8.00704 9.80113C7.75143 10.0663 7.33699 10.0663 7.08138 9.80113C6.82576 9.53597 6.82576 9.10606 7.08138 8.8409L10.1295 5.67898H0.364258V4.32102H10.1295L7.08138 1.1591C6.82576 0.893936 6.82576 0.464029 7.08138 0.198869C7.33699 -0.0662898 7.75143 -0.0662898 8.00704 0.198869Z\" fill=\"white\"\/>\n<\/svg>\n\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\n\n\t\t<\/div>\n\n\n\t<\/article>\n\n\n\t\n\t<article class=\"tease tease-news\">\n\n\t\t\t\t\t<a href=\"https:\/\/ellecubica.it\/en\/coaching-blog\/il-burn-out-come-conseguenza-assenza-significato\/\">\n\t\t\t\t<span class=\"d-none\">Il burn-out come conseguenza dell&#8217;assenza di significato<\/span>\n\t\t\t\t<div class=\"image-wrap\">\n\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ellecubica.it\/wp-content\/uploads\/sites\/3\/ELLECUBICA_Calendario-inserzioni-53-1-1080x0-c-default.jpg\" alt=\"\" class=\"cover\">\n\t\t\t\t\t<svg width=\"149\" height=\"151\" viewBox=\"0 0 149 151\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M51.6878 0H0V151H149V97.9403H51.6878V0Z\" fill=\"white\"\/>\n<\/svg>\n\n\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\n\n\t\t<div class=\"text-wrap\">\n\t\t\t<div class=\"term uppercase\">\n\t\t\t\tArticles\n\t\t\t<\/div>\n\n\t\t\t<h4 class=\"title\">\n\t\t\t\tIl burn-out come conseguenza dell&#8217;assenza di significato\n\t\t\t<\/h4>\n\n\t\t\t<div class=\"text\">\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<a href=\"https:\/\/ellecubica.it\/en\/coaching-blog\/il-burn-out-come-conseguenza-assenza-significato\/\">\n\t\t\t\t<div class=\"cta\">\n\t\t\t\t\t<span><\/span>\n\t\t\t\t\t<svg width=\"13\" height=\"10\" viewBox=\"0 0 13 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.00704 0.198869L12.1725 4.51989C12.4282 4.78505 12.4282 5.21495 12.1725 5.48011L8.00704 9.80113C7.75143 10.0663 7.33699 10.0663 7.08138 9.80113C6.82576 9.53597 6.82576 9.10606 7.08138 8.8409L10.1295 5.67898H0.364258V4.32102H10.1295L7.08138 1.1591C6.82576 0.893936 6.82576 0.464029 7.08138 0.198869C7.33699 -0.0662898 7.75143 -0.0662898 8.00704 0.198869Z\" fill=\"white\"\/>\n<\/svg>\n\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\n\n\t\t<\/div>\n\n\n\t<\/article>\n\n\n\t\n\t<article class=\"tease tease-news\">\n\n\t\t\t\t\t<a href=\"https:\/\/ellecubica.it\/en\/coaching-blog\/quando-alzare-l-asticella-demotiva-e-come-evitarlo\/\">\n\t\t\t\t<span class=\"d-none\">Quando alzare l&#8217;asticella demotiva e come evitarlo<\/span>\n\t\t\t\t<div class=\"image-wrap\">\n\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ellecubica.it\/wp-content\/uploads\/sites\/3\/ELLECUBICA_Calendario-inserzioni-47-1-1080x0-c-default.jpg\" alt=\"\" class=\"cover\">\n\t\t\t\t\t<svg width=\"149\" height=\"151\" viewBox=\"0 0 149 151\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M51.6878 0H0V151H149V97.9403H51.6878V0Z\" fill=\"white\"\/>\n<\/svg>\n\n\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\n\n\t\t<div class=\"text-wrap\">\n\t\t\t<div class=\"term uppercase\">\n\t\t\t\tArticles\n\t\t\t<\/div>\n\n\t\t\t<h4 class=\"title\">\n\t\t\t\tQuando alzare l&#8217;asticella demotiva e come evitarlo\n\t\t\t<\/h4>\n\n\t\t\t<div class=\"text\">\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<a href=\"https:\/\/ellecubica.it\/en\/coaching-blog\/quando-alzare-l-asticella-demotiva-e-come-evitarlo\/\">\n\t\t\t\t<div class=\"cta\">\n\t\t\t\t\t<span><\/span>\n\t\t\t\t\t<svg width=\"13\" height=\"10\" viewBox=\"0 0 13 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.00704 0.198869L12.1725 4.51989C12.4282 4.78505 12.4282 5.21495 12.1725 5.48011L8.00704 9.80113C7.75143 10.0663 7.33699 10.0663 7.08138 9.80113C6.82576 9.53597 6.82576 9.10606 7.08138 8.8409L10.1295 5.67898H0.364258V4.32102H10.1295L7.08138 1.1591C6.82576 0.893936 6.82576 0.464029 7.08138 0.198869C7.33699 -0.0662898 7.75143 -0.0662898 8.00704 0.198869Z\" fill=\"white\"\/>\n<\/svg>\n\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\n\n\t\t<\/div>\n\n\n\t<\/article>\n\n\n\t\n\t<article class=\"tease tease-news\">\n\n\t\t\t\t\t<a href=\"https:\/\/ellecubica.it\/en\/coaching-blog\/i-costi-segreti-di-una-riunione-inutile\/\">\n\t\t\t\t<span class=\"d-none\">I costi segreti di una riunione inutile<\/span>\n\t\t\t\t<div class=\"image-wrap\">\n\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ellecubica.it\/wp-content\/uploads\/sites\/3\/ELLECUBICA_Calendario-inserzioni-46-1-1080x0-c-default.jpg\" alt=\"\" class=\"cover\">\n\t\t\t\t\t<svg width=\"149\" height=\"151\" viewBox=\"0 0 149 151\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M51.6878 0H0V151H149V97.9403H51.6878V0Z\" fill=\"white\"\/>\n<\/svg>\n\n\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\n\n\t\t<div class=\"text-wrap\">\n\t\t\t<div class=\"term uppercase\">\n\t\t\t\tArticles\n\t\t\t<\/div>\n\n\t\t\t<h4 class=\"title\">\n\t\t\t\tI costi segreti di una riunione inutile\n\t\t\t<\/h4>\n\n\t\t\t<div class=\"text\">\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<a href=\"https:\/\/ellecubica.it\/en\/coaching-blog\/i-costi-segreti-di-una-riunione-inutile\/\">\n\t\t\t\t<div class=\"cta\">\n\t\t\t\t\t<span><\/span>\n\t\t\t\t\t<svg width=\"13\" height=\"10\" viewBox=\"0 0 13 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.00704 0.198869L12.1725 4.51989C12.4282 4.78505 12.4282 5.21495 12.1725 5.48011L8.00704 9.80113C7.75143 10.0663 7.33699 10.0663 7.08138 9.80113C6.82576 9.53597 6.82576 9.10606 7.08138 8.8409L10.1295 5.67898H0.364258V4.32102H10.1295L7.08138 1.1591C6.82576 0.893936 6.82576 0.464029 7.08138 0.198869C7.33699 -0.0662898 7.75143 -0.0662898 8.00704 0.198869Z\" fill=\"white\"\/>\n<\/svg>\n\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\n\n\t\t<\/div>\n\n\n\t<\/article>\n\n\t<\/div>\n\n\t\n\n<\/section>\n\n\n\n<section class=\"posts-nav aligncenter color-white\" data-block=\"block_2e16395dac8e3910c814ac4bde7fbdea\" data-scrollreveal=\"fade-up\">\n\n\n\t<div class=\"arrows-wrap plr-5\" data-scrollreveal=\"fade-up\">\n\n\t\t<a href=\"\" class=\"arrow sl-prev hide\">\n\n\t\t\t<div class=\"item-link\">\n\t\t\t\t<svg width=\"13\" height=\"10\" viewBox=\"0 0 13 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.00704 0.198869L12.1725 4.51989C12.4282 4.78505 12.4282 5.21495 12.1725 5.48011L8.00704 9.80113C7.75143 10.0663 7.33699 10.0663 7.08138 9.80113C6.82576 9.53597 6.82576 9.10606 7.08138 8.8409L10.1295 5.67898H0.364258V4.32102H10.1295L7.08138 1.1591C6.82576 0.893936 6.82576 0.464029 7.08138 0.198869C7.33699 -0.0662898 7.75143 -0.0662898 8.00704 0.198869Z\" 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